As designers, we’re wired to prioritise users, but understanding the business side is just as critical. In this post, I share how balancing both perspectives has brought more clarity, alignment, and impact to my work, along with practical tips to help you stay close to the business side of design.

In today's fast-paced digital landscape, design systems have become the backbone of successful product development. They're not just a trend—they're a fundamental shift in how we approach digital design and development. As organizations scale their digital presence, the need for systematic, efficient, and consistent design practices has never been more critical.

The intersection of AI and design has moved far beyond basic automation. Today's AI tools aren't just assisting designers—they're becoming active collaborators in the creative process. This evolution is reshaping how we approach design challenges and opening new possibilities for innovation and efficiency.

Typography has evolved from a mere vehicle for text to a powerful tool for brand expression and user experience. In 2025, the role of typography in digital design goes beyond readability—it's about creating emotional connections and enhancing digital interactions through thoughtful type choices.

Over eight years in product design, I've learned that growth is constant, challenges are opportunities, and relationships are key. From mastering the art of storytelling to embracing feedback and collaborating closely with engineers, these lessons have shaped not only my career but also how I approach design thinking.