Fintech App • Digital Product Design
UI/UX
Product Design
Mobile App
Spento
A fintech app designed to help users track spending and manage cards seamlessly.
Client
Released
Timeframe
3 months (Design & Prototyping)
Project Type
Fintech App • Digital Product Design
Design Approach
Focus: Conversion Activation Retention
Spento
Overview
This formed the foundation for a full product redesign — focused on clarity, trust, and engagement. I redefined the experience around user goals, introducing contextual feedback, intuitive flows, and visual analytics that empowered users to stay on top of their finances with ease.
The client had an existing fintech app that had strong functionality but struggled with engagement and retention. Before moving into design, I applied my UX/Business Funnel framework to identify where performance was breaking down across conversion, activation, and retention stages. The funnel analysis revealed that users were dropping off early due to unclear navigation, low perceived value, and a lack of engagement triggers. Using these insights, I mapped key friction points to measurable business outcomes, helping prioritize where design could drive the highest impact.
Spento
The Challenge
The existing app felt complex and transactional, lacking emotional connection and usability flow. Financial management was seen as a chore rather than an empowering experience, resulting in low user stickiness and minimal habit formation.
Spento
The Solution
I redefined the product around user goals and business outcomes. The redesign introduced a clear, data-rich interface supported by a scalable design system. Personalized dashboards, smart alerts, and visual analytics made financial insights simple and actionable. As a result, users could manage their finances with ease, while the brand gained measurable improvements in engagement and retention.
Spento
Spento
Performance Results
The redesign turned Spento from a functional finance tool into a high-performing fintech product that drives measurable business outcomes. By addressing friction in activation and retention, engagement and task efficiency improved significantly.
Daily active users
reduction in churn
faster expense entry
