Fintech App • Digital Product Design
Branding
UI/UX
Product Design
Mobile App

Spento

A smarter way to track your spending and manage cards seamlessly
Spento is a modern personal finance app designed to empower users with a clear and actionable view of their finances. It enables easy expense tracking, smart budgeting, and intuitive card management while delivering a seamless, elegant, and highly accessible user experience.
Client
Released
Timeframe
3 months (Design & Prototyping)
Project Type
Fintech App • Digital Product Design
Design Approach
Figma FigJam ProtoPie
Spento

Overview

Our goal wasn’t just to refresh the interface it was to redefine the experience. I proposed several new features and flows to make the app more proactive and user-centric, including smart alerts, quick actions, and richer visual analytics. These additions would help users stay on top of their finances without feeling overwhelmed, while the overall redesign would elevate the brand with a modern, cohesive design language.
The client had an existing finance app that had been on the market for a while but felt outdated and underwhelming for today’s users. The design was cluttered, navigation wasn’t intuitive, and important actions were buried deep in the interface. Despite these challenges, the app had a loyal user base and valuable functionality it just needed a complete experience overhaul. When I first joined the project, I conducted a heuristic evaluation to understand the existing pain points and opportunities. The findings were clear: users were struggling with complexity, visual hierarchy issues, and a lack of guidance. This became the foundation for a full redesign strategy focused on clarity, engagement, and simplicity.
Spento

The Challenge

Finance apps are often perceived as functional but dull, leading to low engagement. The existing app lacked personality and felt outdated, making financial management seem like a chore rather than a simple, empowering experience.
The goal was to transform a complex, numbers-heavy experience into something intuitive, approachable, and even enjoyableall while ensuring users could accomplish core tasks effortlessly: tracking expenses, monitoring budgets, and managing cards with confidence.
Spento

The Solution

We started by conducting a heuristic evaluation of the existing app to identify usability gaps and redundant flows. The goal was to modernize the experience while maintaining clarity and trust. We introduced a clean, scalable design system that supports both light and dark modes for accessibility and personalization features users expect in modern financial products.
To make the experience personal and engaging, we implemented: • Personalized dashboard showing key financial insights relevant to the user. • Visual-first analytics like pie charts and progress bars for intuitive expense tracking. • Smart alerts and contextual feedback to keep users informed without overwhelming them. • Streamlined card management with quick actions and a dashboard-like feel. • Elegant UI patterns to ensure the app looks professional while still approachable.

Spento

Spento

Performance Results

The redesigned experience transformed the app from a functional but outdated tool into a modern, user-friendly financial platform. Users now enjoy a delightful and intuitive interface, making complex financial tasks like expense tracking and card management feel effortless. Early feedback shows increased engagement and reduced task time, with users reporting that managing their finances feels less stressful and more empowering.
User Engagement
User Engagement

Daily active users

34%
34%
34%
User Retention
User Retention

Churn reduction after redesign

69%
69%
69%
Task Efficiency
Task Efficiency

Faster expense entry

30%
30%
30%

From a business perspective, the redesign created a competitive advantage by aligning with modern design standards and meeting user expectations for personalization and accessibility (including light/dark mode). The app is now positioned as future-ready, enabling new features like smart alerts and AI-driven insights. This improvement drives higher retention rates, increases trust, and opens opportunities for cross-selling financial products.

Spento

Final thoughts

The redesign of Spento transformed a traditional finance app into a modern, user-centric experience that balances functionality, usability, and visual appeal. By introducing intuitive navigation, personalized features, and light/dark modes, we improved engagement, retention, and user satisfaction. The result is a platform that not only meets business objectives but also delivers a delightful and efficient experience for users managing their finances.
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Design with purpose.
Your next chapter starts here.

Book a one-on-one session with me - strategic, thoughtful, and tailored to your goals

Trusted by teams building for what’s next.
Team working in an office watching at a presentation

Design with purpose.
Your next chapter starts here.

Book a one-on-one session with me - strategic, thoughtful, and tailored to your goals

Trusted by teams building for what’s next.
Team working in an office watching at a presentation