Recruitment SaaS • Product Design, UX/UI Design
Branding
Web Design
Framer Development
UI/UX
Modern concept car stands in the driveway

Konnekt

A vetted talent marketplace for product, UX, and brand designers
A user-friendly web platform crafted to streamline design hiring by connecting teams with highly qualified creatives on demand.
Client
Released
March 10, 2025
Mar 10, 2025
Timeframe
2 months
Project Type
Recruitment SaaS • Product Design, UX/UI Design
Design Approach
Figma FigJam Framer CapCut ChatGPT Midjourney
Konnekt

Overview

I partnered with Konnekt to bring this vision to life from refining the brand identity to designing a scalable, responsive platform. Our work included UX research, information architecture, UI design, and custom interactions that made browsing and hiring feel intuitive. Every design decision was made to reduce time-to-hire and build trust with both clients and talent.
Konnekt set out to simplify the way product, UX, and brand teams connect with top-tier design talent. As the freelance market grew increasingly saturated and unvetted, the team saw an opportunity to build a curated, high-trust platform tailored to startups and fast-moving companies. The goal? A frictionless way to find and hire exceptional creatives without the usual complexity.
Konnekt

The Challenge

Konnekt aimed to position itself as a trusted design talent platform, but it entered a market crowded with freelance networks, generic job boards, and talent marketplaces with bloated UX. The challenge was to carve out a distinct identity while building a user journey that felt faster, smarter, and more human.
The platform needed to serve two distinct audiences, clients hiring designers and creatives looking for work without overwhelming either side. That meant creating a seamless flow, defining a clear content hierarchy, and designing a system that scaled across mobile and desktop. We also had to ensure the interface inspired trust.
Konnekt

The Solution

To address the friction in user experience, we redesigned the Konnekt platform around two distinct user journeys — one for clients and one for designers. Instead of a generic homepage, users now land on a focused hero section that immediately offers two clear paths: “I’m Hiring Designers” and “I’m Looking for Work.” This segmentation ensures each audience reaches relevant content without unnecessary steps or confusion.
Beyond restructuring the landing experience, we implemented custom paths tailored to each group’s goals. Clients gain quick access to browse vetted talent and submit briefs, while designers are guided through curated opportunities and an application process built around transparency and flexibility. This dual-path approach eliminated drop-offs, improved conversion, and laid the foundation for scalable, role-specific growth.

Konnekt

Konnekt

Performance Results

The new designs have transformed how Konnekt connects design talent with hiring teams. The tailored experience not only improved engagement but also significantly reduced the time to match vetted designers with the right roles.
Modern concept car stands in the driveway
Modern concept car stands in the driveway
Modern concept car stands in the driveway
Engagement
Engagement

Increase in project applications

100%
100%
100%
Time to Hire
Time to Hire

Reduction in average hiring time

10days
10days
10days
Qualified Matches
Qualified Matches

Increase in successful designer-client matches

60%
60%
60%

Konnekts streamlined interface led to a 2x increase in qualified applications and improved time-to-hire by 40%. Clients report feeling more in control, while designers appreciate the transparent, focused experience. The new platform positions Konnekt as a premium solution for design hiring.

Konnekt

Final thoughts

The Konnekt platform showcases how thoughtful product strategy and design can elevate a two-sided marketplace. By simplifying the user journey for both clients and designers, it increases confidence, accelerates hirinthe hiring process reinforces trust in the creative process.
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Design with purpose.
Your next chapter starts here.

Book a one-on-one session with me - strategic, thoughtful, and tailored to your goals

Trusted by teams building for what’s next.
Team working in an office watching at a presentation

Design with purpose.
Your next chapter starts here.

Book a one-on-one session with me - strategic, thoughtful, and tailored to your goals

Trusted by teams building for what’s next.
Team working in an office watching at a presentation