Branding
Web Design
Framer Development
UI/UX
Transforming the digital journey into an automotive masterpiece
A digital transformation that elevates the luxury car buying experience, bringing the showroom's sophistication to the screen.
Client
Released
Timeframe
2 months
Project Type
Design Approach
Next.js Three.js WebGL Prismic CMS Framer Motion
Overview
We envisioned a platform that would do more than showcase vehicles – it would create an immersive digital environment where customers could experience the emotional appeal of luxury cars through their screens. The solution needed to blend sophisticated design with practical functionality, making the path from inspiration to test drive booking seamless.
Velocity Motors, representing 12 luxury car brands across Northern Italy, needed a digital presence that matched their exceptional showroom experience. Their existing platform was creating friction in the customer journey, failing to capture the essence of luxury automotive retail in the digital space.
The Challenge
The existing website was driving potential customers away, with a staggering 60% abandonment rate during vehicle configurations. The fragmented booking system across different dealership locations created confusion, while the mobile experience failed to serve the 70% of users accessing the site on their phones.
The platform struggled to effectively communicate the premium nature of their vehicles, with limited feature showcase capabilities and disconnected inventory systems. This technical limitation was more than an inconvenience – it was actively undermining the brand's luxury positioning and losing potential sales opportunities.
The Solution
We developed a state-of-the-art platform featuring real-time 3D vehicle configurations and cinematic presentations. The new system integrates live inventory across all locations, while our unified booking system streamlines the journey from online exploration to showroom visit.
The user experience was crafted to mirror the sophistication of a luxury showroom. We introduced dynamic vehicle presentations with authentic engine sounds, interactive feature exploration, and a seamless transition between browsing and booking. The mobile experience was completely reimagined, ensuring the same level of luxury translates to smaller screens.
Performance Results
The new platform has transformed how Velocity Motors connects with their clientele. The immersive digital experience has not only increased engagement but has also significantly shortened the path to purchase, with more qualified leads reaching the showroom floor.
Increase in test drive bookings
Reduction in sales cycle
Increase in qualified leads
The success extends beyond metrics, marking a fundamental shift in how luxury vehicles are presented and sold online. The platform has become a benchmark in automotive digital retail, proving that sophisticated technology can enhance rather than replace the traditional luxury car buying experience.
