Media SaaS Platform • UX/UI Design, Interaction Design
Product Design
UI/UX
Vidary
A media SaaS platform that connects journalists and experts through verified information and intelligent search.
Client
Released
Timeframe
8 months
Project Type
Media SaaS Platform • UX/UI Design, Interaction Design
Design Approach
Focus: Conversion Activation Retention
Vidary
Overview
Vidary needed to become more than a directory — it had to function as a credible, intelligent network for expert discovery. I applied my UX/Business Funnel framework to identify where performance was leaking: conversion and activation. The insights focused the redesign on building clarity, embedding trust signals, and guiding users toward meaningful interactions that drive engagement and retention.
Vidary
The Challenge
Journalists needed a reliable way to find credible experts quickly, while experts wanted to demonstrate authority and relevance without friction. The challenge was to balance efficiency, trust, and usability within a two-sided experience.
Vidary
The Solution
Designed an intelligent search and profile system supported by verification and personalization. - AI-driven expert discovery with advanced filters and semantic search. - Credibility features highlighting verified credentials and expertise. - Personalized feeds and recommendations to encourage ongoing engagement. These improvements helped users connect faster, stay longer, and trust the platform more deeply.
Vidary
Vidary
Performance Results
Vidary became a credibility-focused expert discovery tool that improved conversion, activation, and engagement across the product funnel.
Faster expert discovery
Users returned weekly during the initial testing phase
increase in expert inquiries
