Media SaaS Platform • UX/UI Design, Interaction Design
Product Design
UI/UX
Vidary
A media SaaS platform that connects journalists and experts through verified information and intelligent search.
Client
Released
December 12, 2024
Dec 12, 2024
Timeframe
8 months
Project Type
Media SaaS Platform • UX/UI Design, Interaction Design
Design Approach
Focus: Conversion Activation Retention
Vidary
Overview
Vidary needed to become more than a directory — it had to function as a credible, intelligent network for expert discovery. I applied my UX/Business Funnel framework to identify where performance was leaking: conversion and activation. The insights focused the redesign on building clarity, embedding trust signals, and guiding users toward meaningful interactions that drive engagement and retention.
Vidary
The Challenge
Journalists needed a reliable way to find credible experts quickly, while experts wanted to demonstrate authority and relevance without friction. The challenge was to balance efficiency, trust, and usability within a two-sided experience.
Vidary
The Solution
Designed an intelligent search and profile system supported by verification and personalization. - AI-driven expert discovery with advanced filters and semantic search. - Credibility features highlighting verified credentials and expertise. - Personalized feeds and recommendations to encourage ongoing engagement. These improvements helped users connect faster, stay longer, and trust the platform more deeply.
Vidary
Vidary
Performance Results
Vidary became a credibility-focused expert discovery tool that improved conversion, activation, and engagement across the product funnel.
Time-to-Source
Time-to-Source
Faster expert discovery
Adoption Rate
Adoption Rate
Users returned weekly during the initial testing phase
Engagement
Engagement
increase in expert inquiries
Vidary
Final thoughts
Growth begins with clarity. When users understand value and trust the experience, conversion happens naturally. With Vidary, focusing on clarity and credibility helped the product turn intent into activation — and trust into ongoing engagement.
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Media SaaS Platform • UX/UI Design, Interaction Design
Product Design
UI/UX
Vidary
A media SaaS platform that connects journalists and experts through verified information and intelligent search.
Client
Released
December 12, 2024
Dec 12, 2024
Timeframe
8 months
Project Type
Media SaaS Platform • UX/UI Design, Interaction Design
Design Approach
Focus: Conversion Activation Retention
Vidary
Overview
Vidary needed to become more than a directory — it had to function as a credible, intelligent network for expert discovery. I applied my UX/Business Funnel framework to identify where performance was leaking: conversion and activation. The insights focused the redesign on building clarity, embedding trust signals, and guiding users toward meaningful interactions that drive engagement and retention.
Vidary
The Challenge
Journalists needed a reliable way to find credible experts quickly, while experts wanted to demonstrate authority and relevance without friction. The challenge was to balance efficiency, trust, and usability within a two-sided experience.
Vidary
The Solution
Designed an intelligent search and profile system supported by verification and personalization. - AI-driven expert discovery with advanced filters and semantic search. - Credibility features highlighting verified credentials and expertise. - Personalized feeds and recommendations to encourage ongoing engagement. These improvements helped users connect faster, stay longer, and trust the platform more deeply.
Vidary
Vidary
Performance Results
Vidary became a credibility-focused expert discovery tool that improved conversion, activation, and engagement across the product funnel.
Time-to-Source
Time-to-Source
Faster expert discovery
Adoption Rate
Adoption Rate
Users returned weekly during the initial testing phase
Engagement
Engagement
increase in expert inquiries
Vidary
Final thoughts
Growth begins with clarity. When users understand value and trust the experience, conversion happens naturally. With Vidary, focusing on clarity and credibility helped the product turn intent into activation — and trust into ongoing engagement.
Previous Project
Next Project
load more projects
Design with Purpose.
Your Next Chapter Starts Here.
Book a one-on-one session with me - strategic, thoughtful, and tailored to your goals
Trusted by teams building for what’s next.
Media SaaS Platform • UX/UI Design, Interaction Design
Product Design
UI/UX
Vidary
A media SaaS platform that connects journalists and experts through verified information and intelligent search.
Client
Released
December 12, 2024
Dec 12, 2024
Timeframe
8 months
Project Type
Media SaaS Platform • UX/UI Design, Interaction Design
Design Approach
Focus: Conversion Activation Retention
Vidary
Overview
Vidary needed to become more than a directory — it had to function as a credible, intelligent network for expert discovery. I applied my UX/Business Funnel framework to identify where performance was leaking: conversion and activation. The insights focused the redesign on building clarity, embedding trust signals, and guiding users toward meaningful interactions that drive engagement and retention.
Vidary
The Challenge
Journalists needed a reliable way to find credible experts quickly, while experts wanted to demonstrate authority and relevance without friction. The challenge was to balance efficiency, trust, and usability within a two-sided experience.
Vidary
The Solution
Designed an intelligent search and profile system supported by verification and personalization. - AI-driven expert discovery with advanced filters and semantic search. - Credibility features highlighting verified credentials and expertise. - Personalized feeds and recommendations to encourage ongoing engagement. These improvements helped users connect faster, stay longer, and trust the platform more deeply.
Vidary
Vidary
Performance Results
Vidary became a credibility-focused expert discovery tool that improved conversion, activation, and engagement across the product funnel.
Time-to-Source
Time-to-Source
Faster expert discovery
Adoption Rate
Adoption Rate
Users returned weekly during the initial testing phase
Engagement
Engagement
increase in expert inquiries
Vidary
Final thoughts
Growth begins with clarity. When users understand value and trust the experience, conversion happens naturally. With Vidary, focusing on clarity and credibility helped the product turn intent into activation — and trust into ongoing engagement.
Previous Project
Next Project
load more projects
Design with Purpose.
Your Next Chapter Starts Here.
Book a one-on-one session with me - strategic, thoughtful, and tailored to your goals
Trusted by teams building for what’s next.