I design digital products that help your business grow.
Design that
moves people
and grows
businesses.
Value Delivered
metrics & milestones
Impact Through Design
Design that simplifies complexity, empowers users, and delivers measurable outcomes.
Performance Snapshot
Projects Completed
CLIENTS PARTNERED WITH
Design Awards & Recognitions
UX AUDITS DELIVERED
Years of Experience
Strategic thinking. Meaningful results.
{01}
Product Design —
Bring your ideas to life with intuitive digital products customers love. From apps to tools, product design focuses on simplicity, usability, and uncovering opportunities for AI to create the most value.
How I Help:
UX/UI Design
Design Systems
Web & Mobile Apps
Prototyping & Wireframing
AI & Emerging Tech
{02}
Website Design —
Turn your website into a growth engine. Conversion-focused, responsive, and user-friendly designs guide visitors toward action — with AI features added only where they enhance the experience.
How I Help:
Responsive Design
Website Redesign
Landing Pages
No-code Development
Prototyping & Wireframing
{03}
Design Consulting —
Gain clarity and confidence in your next steps. Through audits, strategy, and workshops, consulting helps prioritize the right features and identify where AI can best support your goals.
How I Help:
UX/UI Audit
Product Strategy
Design Workshop
UX Prioritization
MVP Planning
Testing
Ready to create?
Why Partner With Me
benefits
Design That Moves Products Forward
Lean process, steady momentum, and your budget directed toward outcomes.
Fast. Focused.
Minimal meetings, steady momentum, and 90%+ of your budget going to design - not distractions.
Your Vision. Expertly Executed.
+
I bring creativity, and structure — all tailored to your goals.
Strategic Every Step
Design isn’t just visual — it’s intentional. Every pixel solves a business problem.
Strategic Output
Not just visuals—design that solves real business goals.
Applications
Kickoff
Getting started fast
Applications
Design & Development
Bringing your vision to life with precision
Applications
Review & Delivery
Polishing, refining, and launching
Applications
Kickoff
Getting started fast
Applications
Design & Development
Bringing your vision to life with precision
Applications
Review & Delivery
Polishing, refining, and launching
Applications
Kickoff
Getting started fast
Applications
Design & Development
Bringing your vision to life with precision
Applications
Review & Delivery
Polishing, refining, and launching
Applications
Kickoff
Getting started fast
Applications
Design & Development
Bringing your vision to life with precision
Applications
Review & Delivery
Polishing, refining, and launching
A Process Built for Impact
Project Turnaround
90%
Delivered within 4–6 weeks
Global Reach
12+
Countries served
Clear Comms, Fewer Meetings
Trello, Slack, Loom. Easy updates without clogging calendars or inboxes.
Client Satisfaction
Would recommend to others
Flexible & Scalable
From startup sprints to enterprise systems — I flex as your needs evolve.
Transparent Pricing
No vague estimates. No hidden fees. Just honest, fixed-rate packages that scale with clarity.
Popular Queries
faq
Quick and clear answers to your key questions
Get the clarity you need about my design process and services
What’s my typical design process?
We start with a discovery call to align on goals and priorities. Then I dive into research — learning about your users, the market, and (if applicable) your existing product. From there, I move into wireframes, prototypes, and polished UI designs. The process is collaborative, transparent, and focused on solving the right problems from the start.
How involved will I be during the project?
Very. I don’t work in silos — design is a conversation. We’ll set up regular feedback sessions and I’ll keep you in the loop every step of the way. You’ll always have visibility into progress, thinking, and decisions.
What deliverables can I expect?
You’ll receive fully polished, developer-ready design files in Figma (or Framer for web builds), along with documentation or prototypes as needed. Everything is tailored to your handoff process — whether to your internal team or external developers.
Do you offer web development as well?
Yes — I design and develop marketing websites in Framer or Webflow, giving you a complete design-to-launch workflow. This is especially helpful for startups or MVPs that need to move fast and stay on-brand.
How do revisions work?
We plan a couple of focused revision sessions per week — clear checkpoints where we review, discuss, and refine together. It’s not about endless changes, it’s about smart iterations with full transparency.
Have you worked on projects like mine?
If you’re in SaaS, fintech, or building a digital product — yes. I’ve worked with both early-stage startups and established teams, helping them rethink user experience, modernize interfaces, and launch confidently.
Still have questions?
I’ll walk you through the process, timeline, and what to expect - no pressure, just clarity.
Customer Stories
testimonials
Recommendations from customers
Join me and become our next success story
We saw a 42% increase in demo signups just three weeks after launch. But even more than results, it was the process—fast, collaborative, and truly thoughtful.
We saw a 42% increase in demo signups just three weeks after launch. But even more than results, it was the process—fast, collaborative, and truly thoughtful.
Natalie Kim
Product Lead
Syntrack
They challenged our assumptions early and it paid off. We ended up with a simpler product that users loved—and shipped it 2 months ahead of schedule.
They challenged our assumptions early and it paid off. We ended up with a simpler product that users loved—and shipped it 2 months ahead of schedule.
Marcus Hall
Marketing Manager
QuoteNest
It was rare to find someone who could grasp our business needs and execute at a design level that stood out. Super sharp. Highly recommended.
It was rare to find someone who could grasp our business needs and execute at a design level that stood out. Super sharp. Highly recommended.
Priya Desai
VP of Marketing
AlloyBank
Arina didn’t just deliver designs — she brought strategic clarity to the table. Her ability to connect UX with our business goals made all the difference.
Arina didn’t just deliver designs — she brought strategic clarity to the table. Her ability to connect UX with our business goals made all the difference.
James Carter
Head of Growth
Finverse
From kickoff to delivery, Arina was a true partner. She’s not only a skilled designer — she’s a listener, a leader, and a force for clarity.
From kickoff to delivery, Arina was a true partner. She’s not only a skilled designer — she’s a listener, a leader, and a force for clarity.
Daniel Cho
Product Manager
Lexio
Insights & Innovation
blog
Straight from the newsroom
Handpicked collection of design insights and industry perspectives
Wednesday, February 26, 2025
Written by
Arina
Balancing Users and Business in Product Design
As designers, we’re wired to prioritise users, but understanding the business side is just as critical. In this post, I share how balancing both perspectives has brought more clarity, alignment, and impact to my work, along with practical tips to help you stay close to the business side of design.
Wednesday, January 1, 2025
Written by
Arina
10 Truths I’ve Learned as a Product Designer Over 8+ Years
Over eight years in product design, I've learned that growth is constant, challenges are opportunities, and relationships are key. From mastering the art of storytelling to embracing feedback and collaborating closely with engineers, these lessons have shaped not only my career but also how I approach design thinking.
Tuesday, January 14, 2025
Written by
Arina
Typography Trends
Typography has evolved from a mere vehicle for text to a powerful tool for brand expression and user experience. In 2025, the role of typography in digital design goes beyond readability—it's about creating emotional connections and enhancing digital interactions through thoughtful type choices.
Tuesday, February 4, 2025
Written by
Arina
AI-Driven Design
The intersection of AI and design has moved far beyond basic automation. Today's AI tools aren't just assisting designers—they're becoming active collaborators in the creative process. This evolution is reshaping how we approach design challenges and opening new possibilities for innovation and efficiency.
Design that
moves people
and grows
businesses.
Value Delivered
metrics & milestones
Impact Through Design
Design that simplifies complexity, empowers users, and delivers measurable outcomes.
Performance Snapshot
Projects Completed
CLIENTS PARTNERED WITH
Design Awards & Recognitions
UX AUDITS DELIVERED
Years of Experience
Strategic thinking. Meaningful results.
{01}
Product Design —
Bring your ideas to life with intuitive digital products customers love. From apps to tools, product design focuses on simplicity, usability, and uncovering opportunities for AI to create the most value.
How I Help:
UX/UI Design
Design Systems
Web & Mobile Apps
Prototyping & Wireframing
AI & Emerging Tech
{02}
Website Design —
Turn your website into a growth engine. Conversion-focused, responsive, and user-friendly designs guide visitors toward action — with AI features added only where they enhance the experience.
How I Help:
Responsive Design
Website Redesign
Landing Pages
No-code Development
Prototyping & Wireframing
{03}
Design Consulting —
Gain clarity and confidence in your next steps. Through audits, strategy, and workshops, consulting helps prioritize the right features and identify where AI can best support your goals.
How I Help:
UX/UI Audit
Product Strategy
Design Workshop
UX Prioritization
MVP Planning
Testing
Ready to create?
Why Partner With Me
benefits
Design That Moves Products Forward
Lean process, steady momentum, and your budget directed toward outcomes.
Fast. Focused.
Minimal meetings, steady momentum, and 90%+ of your budget going to design - not distractions.
Your Vision. Expertly Executed.
+
I bring creativity, and structure — all tailored to your goals.
Strategic Every Step
Design isn’t just visual — it’s intentional. Every pixel solves a business problem.
Strategic Output
Not just visuals—design that solves real business goals.
Applications
Kickoff
Getting started fast
Applications
Design & Development
Bringing your vision to life with precision
Applications
Review & Delivery
Polishing, refining, and launching
Applications
Kickoff
Getting started fast
Applications
Design & Development
Bringing your vision to life with precision
Applications
Review & Delivery
Polishing, refining, and launching
Applications
Kickoff
Getting started fast
Applications
Design & Development
Bringing your vision to life with precision
Applications
Review & Delivery
Polishing, refining, and launching
Applications
Kickoff
Getting started fast
Applications
Design & Development
Bringing your vision to life with precision
Applications
Review & Delivery
Polishing, refining, and launching
A Process Built for Impact
Project Turnaround
90%
Delivered within 4–6 weeks
Global Reach
12+
Countries served
Clear Comms, Fewer Meetings
Trello, Slack, Loom. Easy updates without clogging calendars or inboxes.
Client Satisfaction
Would recommend to others
Flexible & Scalable
From startup sprints to enterprise systems — I flex as your needs evolve.
Transparent Pricing
No vague estimates. No hidden fees. Just honest, fixed-rate packages that scale with clarity.
Popular Queries
faq
Quick and clear answers to your key questions
Get the clarity you need about my design process and services
What’s my typical design process?
We start with a discovery call to align on goals and priorities. Then I dive into research — learning about your users, the market, and (if applicable) your existing product. From there, I move into wireframes, prototypes, and polished UI designs. The process is collaborative, transparent, and focused on solving the right problems from the start.
How involved will I be during the project?
Very. I don’t work in silos — design is a conversation. We’ll set up regular feedback sessions and I’ll keep you in the loop every step of the way. You’ll always have visibility into progress, thinking, and decisions.
What deliverables can I expect?
You’ll receive fully polished, developer-ready design files in Figma (or Framer for web builds), along with documentation or prototypes as needed. Everything is tailored to your handoff process — whether to your internal team or external developers.
Do you offer web development as well?
Yes — I design and develop marketing websites in Framer or Webflow, giving you a complete design-to-launch workflow. This is especially helpful for startups or MVPs that need to move fast and stay on-brand.
How do revisions work?
We plan a couple of focused revision sessions per week — clear checkpoints where we review, discuss, and refine together. It’s not about endless changes, it’s about smart iterations with full transparency.
Have you worked on projects like mine?
If you’re in SaaS, fintech, or building a digital product — yes. I’ve worked with both early-stage startups and established teams, helping them rethink user experience, modernize interfaces, and launch confidently.
Still have questions?
I’ll walk you through the process, timeline, and what to expect - no pressure, just clarity.
Customer Stories
testimonials
Recommendations from customers
Join me and become our next success story
We saw a 42% increase in demo signups just three weeks after launch. But even more than results, it was the process—fast, collaborative, and truly thoughtful.
Natalie Kim
Product Lead
Syntrack
They challenged our assumptions early and it paid off. We ended up with a simpler product that users loved—and shipped it 2 months ahead of schedule.
Marcus Hall
Marketing Manager
QuoteNest
It was rare to find someone who could grasp our business needs and execute at a design level that stood out. Super sharp. Highly recommended.
Priya Desai
VP of Marketing
AlloyBank
Arina didn’t just deliver designs — she brought strategic clarity to the table. Her ability to connect UX with our business goals made all the difference.
James Carter
Head of Growth
Finverse
From kickoff to delivery, Arina was a true partner. She’s not only a skilled designer — she’s a listener, a leader, and a force for clarity.
Daniel Cho
Product Manager
Lexio
Insights & Innovation
blog
Straight from the newsroom
Handpicked collection of design insights and industry perspectives
Balancing Users and Business in Product Design
10 Truths I’ve Learned as a Product Designer Over 8+ Years
Typography Trends
AI-Driven Design
Design that
moves people
and grows
businesses.
Value Delivered
metrics & milestones
Impact Through Design
Design that simplifies complexity, empowers users, and delivers measurable outcomes.
Performance Snapshot
Projects Completed
CLIENTS PARTNERED WITH
Design Awards & Recognitions
UX AUDITS DELIVERED
Years of Experience
Strategic thinking. Meaningful results.
{01}
Product Design —
Bring your ideas to life with intuitive digital products customers love. From apps to tools, product design focuses on simplicity, usability, and uncovering opportunities for AI to create the most value.
How I Help:
UX/UI Design
Design Systems
Web & Mobile Apps
Prototyping & Wireframing
AI & Emerging Tech
{02}
Website Design —
Turn your website into a growth engine. Conversion-focused, responsive, and user-friendly designs guide visitors toward action — with AI features added only where they enhance the experience.
How I Help:
Responsive Design
Website Redesign
Landing Pages
No-code Development
Prototyping & Wireframing
{03}
Design Consulting —
Gain clarity and confidence in your next steps. Through audits, strategy, and workshops, consulting helps prioritize the right features and identify where AI can best support your goals.
How I Help:
UX/UI Audit
Product Strategy
Design Workshop
UX Prioritization
MVP Planning
Testing
Ready to create?
Why Partner With Me
benefits
Design That Moves Products Forward
Lean process, steady momentum, and your budget directed toward outcomes.
Fast. Focused.
Minimal meetings, steady momentum, and 90%+ of your budget going to design - not distractions.
Your Vision. Expertly Executed.
+
I bring creativity, and structure — all tailored to your goals.
Strategic Every Step
Design isn’t just visual — it’s intentional. Every pixel solves a business problem.
Strategic Output
Not just visuals—design that solves real business goals.
Applications
Kickoff
Getting started fast
Applications
Design & Development
Bringing your vision to life with precision
Applications
Review & Delivery
Polishing, refining, and launching
Applications
Kickoff
Getting started fast
Applications
Design & Development
Bringing your vision to life with precision
Applications
Review & Delivery
Polishing, refining, and launching
Applications
Kickoff
Getting started fast
Applications
Design & Development
Bringing your vision to life with precision
Applications
Review & Delivery
Polishing, refining, and launching
Applications
Kickoff
Getting started fast
Applications
Design & Development
Bringing your vision to life with precision
Applications
Review & Delivery
Polishing, refining, and launching
A Process Built for Impact
Project Turnaround
90%
Delivered within 4–6 weeks
Global Reach
12+
Countries served
Clear Comms, Fewer Meetings
Trello, Slack, Loom. Easy updates without clogging calendars or inboxes.
Client Satisfaction
Would recommend to others
Flexible & Scalable
From startup sprints to enterprise systems — I flex as your needs evolve.
Transparent Pricing
No vague estimates. No hidden fees. Just honest, fixed-rate packages that scale with clarity.
Popular Queries
faq
Quick and clear answers to your key questions
Get the clarity you need about my design process and services
What’s my typical design process?
We start with a discovery call to align on goals and priorities. Then I dive into research — learning about your users, the market, and (if applicable) your existing product. From there, I move into wireframes, prototypes, and polished UI designs. The process is collaborative, transparent, and focused on solving the right problems from the start.
How involved will I be during the project?
Very. I don’t work in silos — design is a conversation. We’ll set up regular feedback sessions and I’ll keep you in the loop every step of the way. You’ll always have visibility into progress, thinking, and decisions.
What deliverables can I expect?
You’ll receive fully polished, developer-ready design files in Figma (or Framer for web builds), along with documentation or prototypes as needed. Everything is tailored to your handoff process — whether to your internal team or external developers.
Do you offer web development as well?
Yes — I design and develop marketing websites in Framer or Webflow, giving you a complete design-to-launch workflow. This is especially helpful for startups or MVPs that need to move fast and stay on-brand.
How do revisions work?
We plan a couple of focused revision sessions per week — clear checkpoints where we review, discuss, and refine together. It’s not about endless changes, it’s about smart iterations with full transparency.
Have you worked on projects like mine?
If you’re in SaaS, fintech, or building a digital product — yes. I’ve worked with both early-stage startups and established teams, helping them rethink user experience, modernize interfaces, and launch confidently.
Still have questions?
I’ll walk you through the process, timeline, and what to expect - no pressure, just clarity.
Customer Stories
testimonials
Recommendations from customers
Join me and become our next success story
We saw a 42% increase in demo signups just three weeks after launch. But even more than results, it was the process—fast, collaborative, and truly thoughtful.
Natalie Kim
Product Lead
Syntrack
They challenged our assumptions early and it paid off. We ended up with a simpler product that users loved—and shipped it 2 months ahead of schedule.
Marcus Hall
Marketing Manager
QuoteNest
It was rare to find someone who could grasp our business needs and execute at a design level that stood out. Super sharp. Highly recommended.
Priya Desai
VP of Marketing
AlloyBank
Arina didn’t just deliver designs — she brought strategic clarity to the table. Her ability to connect UX with our business goals made all the difference.
James Carter
Head of Growth
Finverse
From kickoff to delivery, Arina was a true partner. She’s not only a skilled designer — she’s a listener, a leader, and a force for clarity.
Daniel Cho
Product Manager
Lexio
Insights & Innovation
blog
Straight from the newsroom
Handpicked collection of design insights and industry perspectives
Balancing Users and Business in Product Design
10 Truths I’ve Learned as a Product Designer Over 8+ Years
Typography Trends
AI-Driven Design
Design with purpose.
Your next chapter starts here.
Book a one-on-one session with me - strategic, thoughtful, and tailored to your goals
Trusted by teams building for what’s next.
Design with purpose.
Your next chapter starts here.
Book a one-on-one session with me - strategic, thoughtful, and tailored to your goals
Trusted by teams building for what’s next.
Design with purpose.
Your next chapter starts here.
Book a one-on-one session with me - strategic, thoughtful, and tailored to your goals
Trusted by teams building for what’s next.